Botanical extract

Hot-Selling Botanical Extracts in the EU and US Markets: Trends and Insights

The global demand for plant-based extracts continues to surge, driven by shifting consumer preferences toward natural, sustainable, and health-centric products. Based on recent import data from the EU and US markets, here’s an overview of top-performing botanical extracts and emerging trends shaping the industry.


Top-Selling Botanical Extracts

  1. Turmeric (Curcumin)
    • Applications: Dietary supplements, anti-inflammatory formulations, functional foods.
    • Demand Drivers: Rising interest in natural anti-aging and immune-boosting solutions. The US market saw a 12% YoY increase in turmeric extract imports (2022–2023), fueled by its proven antioxidant benefits.
  2. Ashwagandha
    • Applications: Stress-relief supplements, cognitive health products.
    • Demand Drivers: The adaptogen trend, with the EU market registering a 18% growth in ashwagandha imports (2023), linked to post-pandemic mental wellness priorities.
  3. Elderberry Extract
    • Applications: Immune-support syrups, nutraceuticals.
    • Demand Drivers: Seasonal demand spikes during flu seasons; US imports grew by 22% in 2023, driven by its antiviral properties.
  4. CBD (Cannabidiol)
    • Applications: Wellness oils, skincare, pain management.
    • Demand Drivers: Despite regulatory complexities, CBD remains a top import in Europe, with Germany and the UK leading in therapeutic product development.
  5. Aloe Vera Gel
    • Applications: Cosmetics, wound care, beverages.
    • Demand Drivers: Clean beauty trends and demand for non-toxic skincare; US aloe imports rose 9% in 2023.

Key Market Trends

  1. Health-Centric Formulations
    • Consumers prioritize extracts with clinical backing, such as ginger for digestion and moringa for nutrient density.
    • Personalized nutrition is driving demand for blends like turmeric + black pepper (enhanced bioavailability).
  2. Sustainability & Transparency
    • Ethical sourcing and certifications (e.g., USDA Organic, Fair Trade) are critical for EU buyers.
    • Brands emphasize carbon-neutral extraction processes to align with ESG goals.
  3. Clean Beauty Boom
    • Botanical extracts like chamomile, rosehip oil, and green tea dominate cosmetic imports, replacing synthetic additives. The EU’s “COSMOS Organic” standard is accelerating this shift.
  4. Functional Foods & Beverages
    • Plant extracts are infused into snacks, teas, and energy drinks. Matcha (antioxidant-rich green tea) and holy basil (stress relief) are gaining traction.
  5. Regulatory Dynamics
    • Stricter EU Novel Food regulations impact CBD and exotic extracts, requiring compliance investments.
    • The US FDA’s updated guidance on dietary supplements is streamlining market entry for botanicals.

Future Outlook

The botanical extract market is projected to grow at a CAGR of 8.5% (2024–2030), per Market Research Future. Key growth areas include:


Post time: May-11-2025