In recent years, with the acceleration of the pace of life and the increasing pressure of study and work, more and more people hope to supplement brain nutrition to improve the efficiency of work and study, which also creates space for the development of puzzle products. In developed countries, supplementing brain nutrition is a living habit. Especially in the United States, almost everyone will have a “smart pill” to come and go anywhere.
The brain health market is huge, and the puzzle function products are rising.
Brain health has become the focus of consumers’ daily attention. Children need to promote brain development, teenagers need to enhance memory, office workers need to relieve stress, athletes need to improve their attention, and older people need to promote cognitive ability and prevent and treat senile dementia. Increasing consumer interest in products that address specific health issues has also driven further expansion of the brain health product market.
According to Allied Market Research, the global brain health product market in 2017 is 3.5 billion US dollars. It is expected to reach 5.81 billion US dollars in 2023, and the compound annual growth rate will be 8.8% from 2017 to 2023. According to data from Innova Market Insights, the number of products with brain health claims increased by 36% for new food and beverage products worldwide from 2012 to 2016.
Indeed, excessive mental stress, busy lifestyles, and increased efficiency needs are all driving the development of brain health products. Mintel’s recently published trend report entitled “Charging the Brain: The Age of Brain Innovation in the Asia-Pacific Region” predicts that foods and beverages designed to help different people manage stress and improve their brains will have a promising global market.
Higher Mind opens a new door to functional beverages, positioning the “inspired brain” field
When it comes to functional drinks, the first thing that people will come up with is Red Bull and Claw, and some people will think of pulsating, screaming, and Jianlibao, but in fact, functional drinks are not limited to sports. Higher Mind is a functional beverage that is positioned in the “inspired brain” field, claiming to increase alertness, memory and attention while improving brain health over the long term.
Currently, Higher Mind is available in only two flavors, Match Ginger and Wild Blueburry. Both flavors are quite viscous and slightly acidic, because instead of adding sucrose, you can use Lo Han Guo as a sweetener to provide sugar, which contains only 15 calories per bottle. Moreover, all products are plant based ingredients.
From the outside, the Higher Mind is packed in a 10 ounce glass bottle, which clearly shows the color of the liquid in the bottle. The package uses the vertically extended Higher Mind brand name logo, and the function and taste name extends horizontally to the right. Color matching as a background, simple and stylish. Currently, the official website 12 bottles are priced at $60.
Puzzle functional drinks are emerging, the future is worth looking forward to
Nowadays, the acceleration of life rhythm, the pressure of work and study, irregular diet, staying up late, etc., make office workers, students and e-sports players often overload the brain, leading to brainpower, which causes the brain. Health risks. For this reason, the puzzle products have attracted more and more attention, and the beverage industry has also discovered potential business opportunities.
“Use the brain often, drink six walnuts.” This slogan is well known in China. Six walnuts are also familiar brains. Recently, six walnuts have created a new series of walnut products – walnut coffee milk, still positioned in the field of “inspired brain”. “Brain hole wide open” walnut coffee milk, selected high-quality walnuts combined with Arabica coffee beans, walnut brain, coffee refreshing, the two strong alliance, so that white-collar workers and student party, while refreshing It can also replenish brain energy in time to avoid long-term overdraft of brain power. In addition, the pursuit of fashion in the packaging, using the typical composition of pop style and jumping color matching, in line with the young generation of consumers seeking unique personality.
Brain Juice is also a brand that targets the “Yi Brain” product, which is a liquid supplement drink that supplements vitamins, nutrition and antioxidants. Brain Juice ingredients include high quality organic acai berry, organic blueberry, acerola cherries, vitamins B5, B6, B12, vitamin C, green tea extract and N-acetyl-L-tyrosine (promoting brain function). There are currently four flavors of peach mango, orange, pomegranate and strawberry lemon. In addition, the product is only 74ml per bottle, small and easy to carry, whether you are a researcher, athlete, office worker or student, Brain Juice can greatly improve your daily life experience.
New Zealand food technology company Arepa is the world’s most representative mental health brand with a patented puzzle formula. The product has a true science-based effect. It is said that Arepa beverages can “maintain calm and remain awake when faced with stress”. The main ingredients include SUNTHEANINE®, New Zealand pine bark extract ENZOGENOL®, New Zealand NEUROBERRY® juice and New Zealand black currant extract, this extract can help refresh the brain and provide brain energy to restore optimal condition. Arepa is a young consumer and a good choice for office workers and student parties.
TruBrain is a startup in Santa Monica, Calif. TruBrain is a work memory + focused drink made from neuropeptides or amino acids. The key ingredients are theanine, caffeine, uridine, magnesium, and cheese. Amino acids, carnitine and choline, these substances are naturally considered to improve cognitive ability, can effectively help overcome stress, overcome mental disorders, and maintain the best state of the day. The packaging is also very innovative, not in traditional bottles or cans, but in a 1 ounce bag that is easy to carry and easy to open.
Neu Puzzle Drink is a “brain vitamin” that claims to improve attention, memory, motivation and mood. At the same time, it is the first RTD puzzle drink with nine natural cognitive enhancers. It was born from a UCLA biologist and chemist to improve work efficiency. The puzzle component of Neu is similar to that of many functional beverages, including caffeine, choline, L-theanine, α-GPC and acetyl-L-L-carnitine, and zero-calorie zero-calorie. Neu is suitable for people who want to relieve stress, anxiety or nervousness, such as preparing students and stressful office workers.
There is also a functional beverage for the children’s market, and San Francisco-based IngenuityTM Brands is a food company focused on brain health and nutrition. In February 2019, IngenuityTM Brands launched a new berry yogurt, BreakiacTM Kids, which breaks the traditional category of children’s yogurt and aims to provide children with delicious, yoghurt-type yogurt. The most special thing about BrainiacTM Kids is the addition of unique nutrients including Omega-3 fatty acids DHA, ALA and choline. At present, there are four flavors of strawberry banana, strawberry, mixed berry and cherry vanilla, which meet the children’s taste requirements. In addition, the company also produces cups of yogurt and yogurt bars.
As consumers’ interest in functional foods and beverages increases, the puzzle beverage market has unlimited potential and is expected to generate more growth in the future, while also bringing new opportunities and growth points to the functional beverage industry.
Post time: Sep-26-2019