In recent years, the development of curcumin in the health field can be described as a sizzle. As a Chinese medicine and food homologous and Indian Ayurvedic traditional medicinal herb material, curcumin is very diverse in product innovations including food, beverage, health food, daily care and other fields, and its growth is also amazing. A variety of new products with curcumin as a selling point not only attracted many consumers to plant grass, but also many businesses have turned to the development strategy of curcumin.
Like curcumin, there are some adaptations to the original herb that have grown very rapidly in recent years, such as Moringa, Guarana, Maca, Rhodiola, and Ashwagandha. South African ginseng is also known as Indian ginseng. It is also an ancient plant that has been cultivated in India for thousands of years. It has always been used by the Indian people as an important medicine for inducing sleep, nourishing and strengthening various diseases. Modern scientific research shows that active ingredients such as scutellaria lactone, alkaloids, and steroids present in Ashwagandha have anti-inflammatory, anti-oxidation, stress relief, immune enhancement, memory improvement, cognitive improvement, and anti-cancer. Physiological function.
Nowadays, many people’s work and life are in an all-weather state, so they are more or less under pressure from different aspects. As a solution for pressure relief, the demand for this adaptive raw material market is constantly increasing. On the other hand, consumers’ gradual awayness from caffeine and the return to traditional diets and ingredients have also become an important reason for the easy seeing of South African drunken eggs in various food and beverage products. Especially in North America, this trend is particularly evident. According to Innova Market Insights, the number of new food drinks related to South African drunken in 2018 increased by 48% compared to 2015. Innovative delivery forms including chocolate, chewing gum, nutritional bars, burgers, soft candies, juices, ready-to-drink RTD drinks, coffee, tea and cereals are emerging. In particular, tea drinks accounted for 24% of all new products released in 2017.
Of course, India is still the largest producer and exporter of South African drunken, but its application capacity is far less than that of the United States. Due to the harsh growth conditions such as growth temperature, climate and soil quality, South African drunken eggplant is little known in the Chinese market, which is the main reason for its application market gap in China. But at present, there are also a few companies in China that produce or partially rely on imports. For example, the Red River Valley Moringa Industry Company of Yunnan Province cooperated with the Yunnan Provincial Tropical Crops Research Institute, and the large-scale introduction and cultivation of Ashwagandha has been successful. In addition, a number of research institutions have also been involved in the research of South African drunken, and there are many researches in Southwest University, including how to introduce and cultivate, obtain active ingredients and functional research.
From a global perspective, the companies that promote the development of South African drunken are concentrated in India and the United States. Among them, Arjuna Natural, Ixoreal Biomed, Sabinsa and Natreon have a high reputation. The key ingredients of the drunken eggplant include Shoden, KSM-66, Shagandha USP, Sensoril, etc. Relevant media reports are also very common. At the same time, based on the strong scientific clinical support behind these products is one of the important reasons to promote the reputation of this traditional plant.
Strong clinical support is an important driver
For example, Shoden, which is jointly launched by Arjuna Natural and US specialty raw material supplier NutriScience Innovations, is the most potent South African drunken eggplant extract. This powder has a standard dose of 120 mg and contains up to 35% of the active ingredient, sylvestre lactone, which is known to be the highest level currently available on the market. Currently, three clinical studies have been completed on Shoden, and two others are in progress. Previous studies have shown that Shoden contributes to a significant increase in testosterone levels in men, a decrease in cortisol levels, and an improvement in non-restorative sleep. In addition, ongoing research is related to endurance and immune support. Analysis by high performance liquid chromatography (HPLC) and other methods, Shoden has a complete spectrum of known and newly identified drunkenactone bioflavonoids, which has not been seen in other Ashwagandha extracts. Bioavailability studies have shown that even after 24 hours, Shoden containing glycosides can remain in the blood for a full day.
According to NutriScience and Arjuna, Shoden’s effectiveness is very low, and full-spectrum analysis shows that it is of high quality and there are no safety and regulatory barriers, patent support and compliance with cleaning labels. It can be used as a stand-alone product or in combination with other ingredients in a broader health claim.
A randomized, double-blind, placebo-controlled clinical trial published last year in the Journal of Dietary Supplements showed that KSM-66 Ashwagandha supplements significantly improved transient and normal memory in humans. In addition, the product can increase attention and speed up the brain’s ability to process information. Researchers estimate that Ashwagandha has the above-mentioned efficacy probably because it inhibits the activity of acetylcholinesterase. So far, there have been as many as 21 studies on KSM-66, of which 13 have been completed and 8 are still in progress.
Post time: Aug-08-2019