The sleep market continues to heat up
Compared with the hundreds of millions of dollars in sales of melatonin, their sales have not exceeded the 20 million dollar mark.
Data from the annual consumer survey of dietary supplements commissioned by CRN by Ipsos pointed out that 14% of dietary supplement users take supplements for sleep health, and 66% of these people take melatonin. In contrast, 28% use magnesium, 19% use lavender, 19% use valerian, 17% use cannabidiol (CBD), and 10% use ginkgo. This survey was conducted by Ipsos on more than 2,000 American adults (including supplement users and non-users) from August 27 to 31, 2020.
Melatonin, a list of health food raw materials In the United States, melatonin is allowed as a dietary supplement by the FDA, but in the European Union, melatonin is not allowed to be used as a food ingredient, and the Australian Drug Administration approved melatonin as a drug. Melatonin has also entered the health food filing catalogue in my country, and the claimed health effect is to improve sleep.
Melatonin is currently well-recognized in the sleep market in my country. Consumers should have been familiar with this raw material since melatonin, and believe in its efficacy and safety. When people see the word melatonin, they immediately think of sleep. Consumers are also aware that the human body will naturally produce melatonin first. In recent years, Tongrentang, By-Health, Kang Enbei, etc. have all launched melatonin products, which have a broad market among consumers. People gradually realized the connection between good sleep and immunity. There is a link between sleep quality and a strong immune system, which is also an important factor that motivates many consumers to seek melatonin to help regulate sleep. Scientific research shows that people with insufficient sleep are at higher risk of illness, and lack of sleep can also affect the time required for the body to recover. Related researchers recommend sleeping for seven to eight hours a night to protect the immune system
Upgrading and innovation of the melatonin market The market for melatonin is on the rise, especially driven by the epidemic, but product formulations have also become more and more complex, because manufacturers and more and more consumers no longer only focus on a single ingredient. As a single ingredient, melatonin currently dominates the sleep support category, indicating its efficacy and familiarity with consumers seeking specific solutions. Single-component melatonin is an entry point for new vitamin supplement users, and melatonin is an entry point for VMS (vitamins, minerals and supplements). On February 1, 2021, the State Administration for Market Supervision issued the “Formulation and Technical Requirements of Five Kinds of Health Food Raw Materials for Recording of Coenzyme Q10″ and pointed out that when melatonin is used as a health food raw material, a single melatonin can be used. Raw material filing health foods can also be added with vitamin B6 (according to the vitamin B6 standard in the nutrient supplement raw material catalog, and must not exceed the daily consumption of the corresponding population in the raw material catalog) as a combination of raw materials for product filing. The optional product formulations include Tablets (oral tablets, lozenges), granules, hard capsules, soft capsules.
As consumers learn more about sleep health, they will begin to expand their horizons, which will change the pattern of the melatonin market. For example, with the overall changes in melatonin and sleep categories, consumers are beginning to recognize that sleep challenges do not come from a fundamental reason. This knowledge prompted consumers to reflect on the reasons that may cause their sleep problems, and they began to look for more nuanced solutions to solve their sleep problems. Due to its efficacy and consumers’ familiarity with it, melatonin will always be the driving force in the sleep field, but as the raw materials of emerging sleep solutions increase, the dominance of melatonin as a single-component product will weaken.
Brands innovatively launch melatonin sleep aid products The high popularity of the melatonin market is inseparable from the efforts made by brands in the research and development of related products. In 2020, Pharmavite’s Nature Made brand launched sleep & recovery gummies, which contain melatonin, L-theanine and magnesium, which can relax the body and mind and promote faster falling asleep. It also launched two innovative melatonin products, Extra Strength melatonin (10mg), the product formulations are tablets, gummies and fast-dissolving forms; slow-release melatonin, this is a special formula of dual-acting tablets , It helps melatonin to be released immediately in the body and gradually released at night. It rapidly increases the level of melatonin 15 minutes after ingestion and lasts for up to 6 hours. In addition, Nature Made plans to launch 5 new melatonin sleep aid products in 2021, which have the characteristics of innovative raw material compounding, formulation innovation, and technological innovation.
In 2020, Natrol launched a product called Natrol 3 a.m. Melatonin, which contains melatonin and L-theanine. This is a melatonin supplement developed for people who wake up in the middle of the night. The smell of vanilla and lavender calms people and helps them fall asleep better. In order to make this product easier to take in the middle of the night, the company designed it as a fast-dissolving tablet that does not need to be taken with water. At the same time, it plans to launch more melatonin products in 2021.
Melatonin jelly is also becoming more and more popular with adults and children, and their market share continues to grow. Natrol launched Relaxia Night Calm in 2020, which is a gummy that relieves stress and tension. The main ingredients are 5-HTP, L-theanine, lemon balm leaf and melatonin, which help calm the brain and sleep easily. . At the same time, vitamin B6 is also added. Shortly before the epidemic, Quicksilver Scientific launched a CBD synergy-SP sleep formula, including melatonin, full-spectrum hemp extract, natural fermented GABA, and plant herbs such as passionflower, all in the form of liposomes. This technology can promote melatonin products to be effective at lower doses and be absorbed faster and better than traditional tablet forms. The company plans to develop melatonin gums and will also use a patented liposome delivery system.
Marketable potential sleep aid raw materials Nigella Seed: Long-term studies have found that regular intake of Nigella Seed Oil can help eliminate sleep disorders, provide better sleep and complete sleep cycles. Regarding the underlying mechanism of black seed oil’s effect on sleep, it may be due to its ability to enhance the ability of acetylcholine in the brain during the sleep cycle. Research results show that the level of acetylcholine increases during sleep. Saffron: Stress hormone is an important source of mood swings and stress. Modern science has found that the mechanism and effect of saffron on improving sleep and mood are similar to those of fluoxetine and imipramine, but compared to drugs, saffron is a natural plant source, safe and without side effects, and it is safer to use.
Milk protein hydrolysate: Lactium® is a milk protein (casein) hydrolysate that contains the life-active “decapeptides” that can relax the human body. Lactium® does not inhibit the generation of stress, but reduces stress-related symptoms, helping people effectively face short-term and long-term stress, including work stress, sleep disorders, exams, and lack of attention. Gamma-aminobutyric acid: (GABA), is the human body’s “neurotrophic factor” and “emotional vitamin”. A number of animal experiments and clinical experiments have confirmed that supplementation of GABA can effectively improve sleep quality, improve sleep performance, and thus enhance immunity. In addition, valerian, hops, passionflower, magnolia bark extract, apocynum leaf extract, ginseng (Korea ginseng, American ginseng, Vietnamese ginseng) and Ashwagandha are also potential raw materials. At the same time, L-theanine is the “star” in the Japanese sleep aid market, with the properties of improving sleep, relieving stress and anti-anxiety.
Post time: Mar-30-2021